About Us

-
WE
HAVE
EVOLVED


The history of SRCH Club and it's founders. Okay not this early... We have evolved though.

Obsessed with Search

One of the most exciting metrics that our SEO reports provide is the KD (keyword difficulty). This refers to the level of effort that would be required to outrank other search results ie. competition level. SRCH Club was founded upon the following directly related scientific principle: CHALLENGE ACCEPTED.

We were previously known as Web Ink – which was a web development agency first and digital marketing agency second. This soon seemed backwards as we began to appreciate that our search engine ranking skill was a favourite topic of marketing teams we worked for. We were repremended on one occasion by a client for sending too many leads for their sales team to handle. They are still SRCH Club members. (HINT: They were also founded by Nelson Mandela). Our clients are now club members – gone are the days of the agency vs client dynamic.

SRCH History

Our company has navigated the business landscape for almost a decade, undergoing various transformations along the way. A pivotal moment in our journey was marked by a substantial shift in leadership. Despite these changes, our unwavering commitment to excellence has been a constant.

 

The pillars of our success lie in our specialized proficiency with custom WordPress solutions, an unyielding commitment to detail, and a philosophy rooted in design-led development. These elements served as the driving force behind the initial triumphs of our enterprise.

 

In a significant milestone, the culmination of our efforts resulted in Web Ink achieving an impressive valuation of R42 million in 2023. However, what truly distinguishes our accomplishments is not merely confined to our involvement in large corporate software projects. Rather, our most profound impact has been manifested in the sustained and commendable long-term ranking results we’ve orchestrated for our diverse array of clients.

 

A crucial aspect that defines our identity is the fact that Search Engine Optimization (SEO) remains the core focus for SRCH Club, our rebranded entity. The commitment to optimizing digital presence, enhancing visibility, and ensuring lasting impact in search rankings underscores our dedication to staying at the forefront of the ever-evolving digital landscape.

 

It’s essential to underscore the fact that our technical prowess played a pivotal role in shaping the digital landscapes of our clients’ websites. T he effects of our proficiency reverberate through the success stories of the brands we’ve collaborated with, underscoring the depth of our contribution.

 

As we reflect on the journey so far, it becomes evident that our ability to adapt, innovate, and deliver tangible results has been a driving force behind our sustained success. We are poised to continue this trajectory, leveraging our core strengths, with a renewed emphasis on SEO, and embracing new opportunities that lie ahead in the dynamic realm of technology and web development.

What Our Members Say

Benefits
of joining
SRCH Club?

Tailored SEO Strategies:
Experience personalized Search Engine Optimization (SEO) strategies crafted specifically for your business. We understand that one size doesn’t fit all, and our experts work diligently to tailor solutions that align with your unique goals and industry dynamics.

 

Exclusive Insights:
Stay ahead of the competition with exclusive insights and updates on the ever-evolving landscape of SEO. SRCH Club members gain access to cutting-edge trends, algorithm changes, and insider knowledge that gives them a competitive edge.

 

Community Collaboration:
Connect and collaborate with like-minded businesses in the SRCH Club community. Share experiences, exchange ideas, and foster partnerships that extend beyond the digital realm, creating a network of support and growth.

 

Performance Analytics:
Gain in-depth insights into the performance of your online presence. Our detailed analytics provide a transparent view of the impact of our strategies, allowing you to track progress, measure success, and make informed decisions.

 

Exclusivity and Priority Access:
As a member of SRCH Club, enjoy exclusive benefits and priority access to our latest tools, resources, and innovations. Stay at the forefront of SEO advancements and benefit from early access to emerging technologies.

 

Dedicated Account Management:
Experience a personalized touch with dedicated account management. Our team is committed to understanding your business, aligning with your objectives, and providing ongoing support to ensure your journey to page one success is seamless.

 

Continuous Learning Opportunities:
SRCH Club is not just about results; it’s also about empowerment. Engage in continuous learning
opportunities through webinars, workshops, and exclusive training sessions to enhance your understanding of SEO and digital marketing.

 

Strategic Content Support:
Elevate your content strategy with strategic support from our experts. Craft compelling, SEO-friendly content that not only captures the attention of your audience but also aligns seamlessly with search engine algorithms.

 

Recognition and Badging:
Proudly display your SRCH Club membership badge, showcasing your commitment to excellence and prominence. Gain recognition within the community and among your peers as a business that embraces the Page One or Nothing mindset.

 

Join SRCH Club and let’s embark on a journey to not just be seen but to be celebrated on the coveted first page of Google! Your success story starts here.

Liam Davies | SRCH Club Captain

Liam Davies has been involved in communications and marketing for over a decade now and has developed a reputation as someone who, together with his team, can deliver the kind of commercial attention companies deserve.
 
Liam’s leadership and decision to align with world class public and investor relations firms was the strategic approach we were lucky enough to take early on and this exposed our SEO Teams to global SEO business requirements and unique problems.
 
“It became very obvious to me in 2018 that organic traffic was a determining factor for organisations that are serious about long term success. This is why Lauren and I created SRCH Club.”
 
Liam is still involved in some of the day to day problem solving and admissions into the club.

Senior SRCH Team

Cleopatra Gombarume | Account Manager
Cleopatra Gombarume is a shining star at SRCH Club, known for her exceptional efficiency and extensive knowledge. Her dedication to excellence is evident in her ability to streamline processes, exceed expectations, and consistently deliver outstanding results. Cleopatra’s profound understanding of her field and her willingness to share her expertise make her an invaluable asset to the company, inspiring her colleagues and fostering a culture of growth and collaboration.

 

Sthe Mahlalela | Tech SEO Lead
Sthe Mahlalela, a dynamic and detail-oriented developer, has been an invaluable part of our team at SRCH Club for several years. His commitment to excellence is exemplified through his incredible attention to detail, ensuring that every project he undertakes is executed flawlessly. Sthe’s expertise and dedication shine through in his work, consistently delivering high-quality solutions that exceed expectations. As a trusted member of our team, Sthe’s contributions play a pivotal role in our continued success, and we look forward to many more years of collaboration and innovation with him at the helm of our development efforts.

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